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"Relationals was the best fit for our strategy of deploying sales technology that will improve customer experiences, raise sales productivity and profitably expand top line revenue growth."
Mark Adkins
Sr. VP of Advertising
Hearst Newspapers
What Makes Relationals Unique?

We designed this service with sales reps in mind

CRM (customer relationship management) and SFA (sales force automation) solutions have one major benefit: They greatly improve visibility and efficiency into the progress of the sales team. But to get there, you need the sales team to contribute information about their daily activities and work within the system.

That's why traditional CRMs and SFAs have one major drawback. The force sales to adhere to some pre-defined structure, making it complex to use. The result is that time, money, and resources are wasted in just getting sales reps to use them. And even then, it's still a hassle.

The Relationals Way

With a focus on reducing administration time and putting your customer information and history at your fingertips, Relationals is a different approach.

We focus on making the job of sales reps easier and delivering the information that will help them sell. A simple example is how a sales rep can record detailed activity logs around who they talked to, highlighting opportunities, updating information, and driving next steps in under a minute.

Relationals enables you to drive one-to-one selling, but execute one-to-many marketing campaigns. Reps, managers and executives can benefit from the strategic approach offered by Relationals around the sales process with:

Relationals also features a unique solution for those in the print and online media industry who are geared towards selling to advertisers with our Ad Sales Package.

Over 100 organizations are already using Relationals and getting real value from both an increase in their sales effectiveness and in sales productivity.