Relationals Solutions

Solutions

30-Day Free Trial

Turn Customer Relationships
into Real Revenue

Ad Sales Pack

Proactive advertiser campaigning

For today's print, broadcast, and online media companies, the process of winning and keeping advertisers is becoming more and more competitive. At the same time, these mediums operate at deadline-driven speeds so only the sharpest, fastest approach will be effective.

Relationals has worked with some of the largest newspaper, television and publishing companies to streamline and simplify their unique sales processes and provide a layer of transparency to take the next critical strategic steps towards greater profitability.

The solution revolves around quickly being able to target potential and existing advertisers, while also enabling sales teams to minimize the time spent on both researching their client base and communicating to their bosses. The result for many has been a turnaround in ad revenue and commissions.

Relationals enables ad sales success by:

Seamless integration with business directory services (such as Dun & Bradstreet, Hoovers, and InfoUSA)
Integration with ad sales data such as rate sheets, customer databases, contract information, and billing systems
Partnerships with data cleansing and aggregation companies like WANTED Technologies
Streamlining the targeting aspects for campaigning
Automating call lists and email follow-ups by populating sales reps' calendars
Partnering with whitelisted email delivery services like ExactTarget to ensure your message reaches your target
Enabling consistent and collaborative communication about sales activities
Strengthening oversight and strategic scope of sales managers with easy reporting, analytics, and performance dashboards