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Clarity Media Selects Relationals for Flagship Newspapers
CRM and SFA Revolutionize Ad Sales at San Francisco Examiner and Washington Examiner (SUNNYVALE, CA) Relationals, the leader in customer relationship management (CRM) and sales force automation (SFA) for the newspaper and media industry, announced today that Clarity Media has added the Relationals SaaS CRM platform to manage advertising operations and drive sales and marketing at its San Francisco Examiner and Washington Examiner newspapers. The media company uses Relationals CRM at their flagship papers to drive and improve advertising sales and marketing processes. That includes keeping their sales teams on task with automated customer contact, email and telesales campaigns, and improved visibility for sales management staff. About Relationals, Inc. Relationals, a pioneer of robust, web-based, multi-tenant business applications, is a recognized leader in CRM and SFA solutions for sales, marketing and customer service. Relationals' highly adaptable CRM is helping major media industry leaders – like Hearst, Gannett, Nielsen, and E.W. Scripps – streamline the processes of attracting, retaining, and servicing customers. Its success is the direct result of being one of the most easy-to-use, feature-rich, and cost effective on-demand platforms available..
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