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The Rapid City Journal Accelerates Ad Sales
South Dakota Newspaper Uses Relationals to Drive Customer Operations (SUNNYVALE, CA) Relationals, the leader in customer relationship management (CRM) and sales force automation (SFA) for the newspaper and media industry, announced today that the Rapid City Journal has selected the Relationals on-demand CRM platform to manage advertising operations and drive sales and marketing. The Rapid City Journal, a Lee Enterprises' newspaper, adopted Relationals CRM to drive sales for its daily print and online editions for its South Dakota marketplace. The Journal relies on Relationals' ability to ensure customer follow-up, email and telesales market to new leads and prospects as well as existing accounts, and optimize its sales pipeline for greater realization of revenue. About Relationals, Inc. Relationals, a pioneer of robust, web-based, multi-tenant business applications, is a recognized leader in CRM and SFA solutions for sales, marketing and customer service. Relationals' highly adaptable CRM is helping major media industry leaders – like Hearst, Gannett, Nielsen, and E.W. Scripps – streamline the processes of attracting, retaining, and servicing customers. Its success is the direct result of being one of the most easy-to-use, feature-rich, and cost effective on-demand platforms available..
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