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Relationals CRM Improves Sales Management for the Herald and Review
One of the Midwest's Most Respected Newspapers Streamlines Advertising Efforts (SUNNYVALE, CA) Relationals, the leader in customer relationship management (CRM) and sales force automation (SFA) for the newspaper and media industry, announced today that the Herald and Review has selected the Relationals on-demand CRM platform to manage advertising operations and drive sales and marketing. The Herald and Review, a Lee Enterprises' newspaper serving the Decatur and Macon County areas, rely's on Relationals' on-demand CRM to drive sales for its daily print and online editions. Relationals automates customer relationship management and improves the Herald and Review's visibility into sales operations. The newspaper also relies on the experienced Relationals support team for help to optimize daily operations. About Relationals, Inc. Relationals, a pioneer of robust, web-based, multi-tenant business applications, is a recognized leader in CRM and SFA solutions for sales, marketing and customer service. Relationals' highly adaptable CRM is helping major media industry leaders – like Hearst, Gannett, Nielsen, and E.W. Scripps – streamline the processes of attracting, retaining, and servicing customers. Its success is the direct result of being one of the most easy-to-use, feature-rich, and cost effective on-demand platforms available..
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