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Relationals Drives Racine's Journal Times Ad Sales
Southeastern Wisconsin Staple Looks to Standardize Advertising Practice (SUNNYVALE, CA) Relationals, the leader in customer relationship management (CRM) and sales force automation (SFA) for the newspaper and media industry, announced today that the the Journal Times, the daily newspaper for Racine County, an urban, suburban, and rural community in southeastern Wisconsin, has selected the Relationals on-demand CRM platform to manage advertising operations and drive sales and marketing. The Journal Times, established in 1852, is a Lee Enterprises' newspaper serving the county between Milwaukee and Chicago. The daily print and online editions rely on the web-based Relationals CRM platform to streamline advertiser relationship processes and analyze the effectiveness of customer outreach and marketing programs. As part of the Relationals solution, The Journal Times will also leverage the experience of the Relationals support team in optimizing sales efforts and turning opportunities into sales. About Relationals, Inc. Relationals, a pioneer of robust, web-based, multi-tenant business applications, is a recognized leader in CRM and SFA solutions for sales, marketing and customer service. Relationals' highly adaptable CRM is helping major media industry leaders – like Hearst, Gannett, Nielsen, and E.W. Scripps – streamline the processes of attracting, retaining, and servicing customers. Its success is the direct result of being one of the most easy-to-use, feature-rich, and cost effective on-demand platforms available..
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