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North Dakota Newspaper Optimizes Sales with CRM
Bismarck Tribune Runs Relationals CRM on the Web (SUNNYVALE, CA) Relationals, the leader in customer relationship management (CRM) and sales force automation (SFA) for the newspaper and media industry, announced today that the Bismarck Tribune, a Lee Enterprises newspaper, has selected the Relationals on-demand CRM platform to manage advertising operations and drive sales and marketing. The Tribune, established in 1873, is the official newspaper of the state of North Dakota, county of Burleigh and city of Bismarck. The daily print and online editions, will use Relationals CRM to streamline advertiser relationships and analyze the effectiveness of sales and marketing processes. Relationals will also provide the Tribune with experience in helping the newspaper publisher maximize sales efforts and realize its revenue potential. About Relationals, Inc. Relationals, a pioneer of robust, web-based, multi-tenant business applications, is a recognized leader in CRM and SFA solutions for sales, marketing and customer service. Relationals' highly adaptable CRM is helping major media industry leaders – like Hearst, Gannett, Nielsen, and E.W. Scripps – streamline the processes of attracting, retaining, and servicing customers. Its success is the direct result of being one of the most easy-to-use, feature-rich, and cost effective on-demand platforms available..
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