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Sioux City Journal Powers Sales with Relationals CRM
Iowa Newspaper Optimizes Advertising and Marketing with Proven CRM (SUNNYVALE, CA) Relationals, the leader in customer relationship management (CRM) and sales force automation (SFA) for the newspaper and media industry, announced today that the Sioux City Journal, a Lee Enterprises newspaper, has selected the Relationals on-demand CRM platform to manage advertising operations and drive sales and marketing. The Sioux City Journal, with print and online editions, has added Relationals CRM to improve relationships with its advertisers using customer contact processes that can be easily reported on. The Journal also looks to Relationals for it's unparallel experience in helping newspaper publishers large and small improve sales efforts and generate greater revenue. About Relationals, Inc. Relationals, a pioneer of robust, web-based, multi-tenant business applications, is a recognized leader in CRM and SFA solutions for sales, marketing and customer service. Relationals' highly adaptable CRM is helping major media industry leaders – like Hearst, Gannett, Nielsen, and E.W. Scripps – streamline the processes of attracting, retaining, and servicing customers. Its success is the direct result of being one of the most easy-to-use, feature-rich, and cost effective on-demand platforms available..
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