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Relationals CRM Rolled out at Lincoln Star Journal
Southeast Nebraska's Lincoln Star Journal Optimizes Sales Management (SUNNYVALE, CA) Relationals, the leader in customer relationship management (CRM) and sales force automation (SFA) for the newspaper and media industry, announced today that the Lincoln Star Journal, a Lee Enterprises newspaper, has selected the Relationals on-demand CRM platform to manage advertising operations and drive sales and marketing. The Journal leverages Relationals to engage with its advertisers using sales and marketing processes that have been streamlined into measurable best practices. The Journal will tap Relationals, who leads in CRM solutions for the newspaper industry and its expertise in helping newspaper publishers maximize the effectiveness of sales efforts for greater revenue opportunities. About Relationals, Inc. Relationals, a pioneer of robust, web-based, multi-tenant business applications, is a recognized leader in CRM and SFA solutions for sales, marketing and customer service. Relationals' highly adaptable CRM is helping major media industry leaders – like Hearst, Gannett, Nielsen, and E.W. Scripps – streamline the processes of attracting, retaining, and servicing customers. Its success is the direct result of being one of the most easy-to-use, feature-rich, and cost effective on-demand platforms available..
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