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The Philadelphia Daily News Powers Up Relationals CRM

Storied Tabloid Newspaper Using Relationals to Drive Sales Efforts

(SUNNYVALE, CA) Relationals, the leader in customer relationship management (CRM) and sales force automation (SFA) for the publishing and media industry, announced today that Philadelphia Daily News has selected the Relationals on-demand CRM platform for lead optimization and streamlining advertising sales

The Philadelphia Daily News and its set of online newspaper properties looks leverage Relationals' unified, on-demand CRM platform to streamline lead management, customer acquisition and customer service. Relationals can provide the Daily News with the analysis and productivity needed for sales representatives and sales managers in the highly competitive newspaper and media-related advertising industry.

About Relationals, Inc.

Relationals is a recognized leader in on demand CRM solutions for sales, marketing and customer service. Relationals Customer Relationship Management (CRM) solutions, products and services strengthen customer relationships, improve customer satisfaction and reduce costs by streamlining the process of attracting, retaining, and servicing customers. Relationals is the most easy-to-use, feature-rich and cost effective CRM solution in the market. Relationals customers include newspapers from E.W Scripps, Knight Ridder, Lee Publications, McClatchy, Hearst Communications and ANG Newspapers..