Charlotte Observer Moves to Relationals CRM Suite Accelerates Sales Process for Classifieds, Recruitment, Real Estate and National Account Advertising (SAN JOSE, CA—August 2, 2005) – Relationals, a leader in hosted customer relationship management (CRM) solutions for the publishing and media industry, today announced that the Charlotte Observer has selected the Relationals CRM suite to accelerate the sales process, improve sales collaboration, and improve advertiser retention. "Flexibility and customization were two key factors in our choosing Relationals" said Susan Gagnon, Recruitment Advertising Sales Manager at The Charlotte Observer. "Implementation and training went very smoothly and my team was using the system with ease immediately. Not only do we now have sales management capabilities to improve our revenue forecasting and business planning, but we also have a central point for all customer information. With secure access to customer contacts, new opportunities, prior purchase, and campaign history, sales reps can focus on a more consultative approach to selling our products and serving our advertisers." "Customer knowledge is the lifeblood to an enterprise" says Pankaj Malviya, CEO and Founder of Relationals. "When sales teams have access to all customer information they are more knowledgeable about how to help the customer, which promotional offers to make, pricing strategies that can result in quicker buying decisions, and collect customer business goals and target market details that help sales represent create effective campaigns - Relationals helps sales people better serve their customers." About Relationals, Inc. Relationals is a recognized leader in on demand CRM solutions for sales, marketing and customer service. Relationals Customer Relationship Management (CRM) solutions, products and services strengthen customer relationships, improve customer satisfaction and reduce costs by streamlining the process of attracting, retaining, and servicing customers. Relationals is the most easy-to-use, feature-rich and cost effective CRM solution in the market. Relationals customers include newspapers from E.W Scripps, Knight Ridder, Lee Publications, McClatchy, Hearst Communications and ANG Newspapers.
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