Columbus Telegram Joins the On-Demand CRM Revolution Relationals Automates and Streamlines Advertising Sales Processes (SAN JOSE, CA—July 25, 2005) – Relationals, a leader in hosted customer relationship management (CRM) solutions for the publishing and media industry, today announced that Lee Enterprise's Columbus Telegram has selected the Relationals CRM suite to automate the simplify sales processes and improve advertiser relationship management. "It's been a phenomenal tool. I wish we had put this into place 6 months or a year ago! We can track every call, every mailing, every sales visit. A year from now we will be able to go back and look at that same activity to make sure we don't miss out on any opportunities." says the Shannon Brinker, Advertising Manager at the Columbus Telegram. "The sales reps enjoy being able to track their own revenue on a daily basis and having a tool that helps me track activity for multiple teams has been invaluable. We've customized the system to track flight revenue and individual project revenue so that on a daily basis exactly how many calls have been made for any project we are undertaking. I would definitely recommend the program to others." Relationals CRM suite is focused on the unique requirements of the newspaper and media industries advertising and agency relationships including newspaper specific selling models, workflow, reporting, and business systems integrations. About Relationals, Inc. Relationals is a recognized leader in on demand CRM solutions for sales, marketing and customer service. Relationals Customer Relationship Management (CRM) solutions, products and services strengthen customer relationships, improve customer satisfaction and reduce costs by streamlining the process of attracting, retaining, and servicing customers. Relationals is the most easy-to-use, feature-rich and cost effective CRM solution in the market. Relationals customers include newspapers from E.W Scripps, Knight Ridder, Lee Publications, McClatchy, Hearst Communications and ANG Newspapers.
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