E.W. Scripps Selects Leading CRM Solution from Relationals Major Publisher to Unify Sales Management across Newspapers (SAN JOSE, CA—March 18, 2005) – Relationals, a leader in hosted customer relationship management (CRM) solutions for the publishing and media industry, today announced that E.W. Scripps Interactive (http://www.scripps.com) has selected Relationals CRM suite for publishing to meet sales tracking requirements and to automate their sales processes, improve advertiser relationships, increase revenues, and unify sales management across thirteen newspapers. "We evaluated other vendors and selected Relationals because of its market-leading capabilities, customization, and ease of use," said Bob Benz, General Manager, Scripps Interactive. "Newspapers are always seeking ways to operate more efficiently, increase revenues and demonstrate return on investment. If it’s not fast and easy to use, it won’t be used. We needed a CRM service that would fit into our environment and work the way we work and Relationals does that. Relationals easily complements the way sales teams work and we expect even greater returns on investment as more newspapers and teams adopt and use it." Relationals CRM is a hosted service and as such there’s no hardware to buy, no software to install, no networking or configuration lead times, no back up software to purchase. Newspapers use Relationals CRM with confidence that the services is always up and operational, professionally managed, and that all data is secure and backed up. "For newspapers that have thought about using CRM software to streamline and accelerate their sales process but have been concerned about the costs or risks of deployment, Relationals can demonstrate impressive benefits quickly," says Pankaj Malviya, Chief Executive Officer, Relationals, Inc. "Most newspapers can get started within a week including training, customization, print and interactive rate sheet loading, website lead capture integration, and account history tracking and sales opportunity management." Because Relationals exclusively designed for the publishing industry, the screens, terminology, functionality and workflow is familiar and intuitive for sales representatives. Information from other personal software organizers, contact management systems, Microsoft Outlook, Lotus Notes, or business systems can quickly be imported and remain synchronized and this also helps sales personnel quickly establish a context and easily include Relationals as an extension of their everyday work activities. Sales representatives spend less time sending emails, archiving emails, retrieving information and more time selling. Powerful reporting capabilities enable newspapers to view the sales activities of each newspaper and also see a consolidated sales progress against quarterly goals. Graphical management dashboards provide bar, line and pie charts of key performance indicators across newspapers so that trends can quickly been identified. With over 40 standard sales management reports ready to use, newspapers have a great starting point for measuring performance or drilling into the details. A powerful report builder wizard enables newspaper or corporate sales management to customize existing reports or create new ones. Built on the Relationals Customer Data Integration (CDI) Platform, Relationals provides customers with proven scalability, customization, integration and performance. Relationals integrates with common sources of information by connecting with publishing business systems, lead sources, customer lists. Additionally, Relationals can integrate with in house ad desk systems, creative and document repositories, and security and single sign-on systems to operate as an extension of your existing IT infrastructure. About E.W. Scripps The E.W. Scripps Company is a diverse media concern with interests in national lifestyle television networks, newspaper publishing, broadcast television, television retailing, interactive media and licensing and syndication. All of the company’s media businesses provide content and advertising services via the Internet. Scripps Networks, including the company’s growing portfolio of popular lifestyle television networks. Scripps Newspapers, including daily and community newspapers in 19 markets. and the Washington-based Scripps Media Center, home to the Scripps Howard News Service. Scripps newspapers include the Rocky Mountain News in Denver, the Commercial Appeal in Memphis, the Knoxville (Tenn.) News Sentinel and the Ventura County (Calif.) Star. About Relationals, Inc. Relationals is a recognized leader in on demand CRM solutions for sales, marketing and customer service. Relationals Customer Relationship Management (CRM) solutions, products and services strengthen customer relationships, improve customer satisfaction and reduce costs by streamlining the process of attracting, retaining, and servicing customers. Relationals is the most easy-to-use, feature-rich and cost effective CRM solution in the market. Relationals customers include newspapers from E.W Scripps, Knight Ridder, Lee Publications, McClatchy, Hearst Communications and ANG Newspapers.
|
 |
|
 |