Relationals CRM Suite, Version 2.0 Provides Integrated Solution for Advertiser Relationship Management
Only Company That Integrates Advertiser Email Marketing Campaigns Seamlessly into Sales Representative Daily Workflow
(SAN JOSE, CA— November 1, 2004) – Relationals, a leader in hosted customer relationship management (CRM) solutions for the publishing and media industry, today announced the winter release of the Relationals CRM Suite, version 2.0 that includes many new capabilities including campaign project management, email marketing campaign automation, integrated styled text editing, integrated spell checking, and automatic file uploading and distribution.
"Newspapers need powerful automation solutions that provide all the integrated capabilities they need to streamline their workflow and effectively manage their advertiser relationships," says Pankaj Malviya, Chief Executive Officer, Relationals, Inc. "With Relationals CRM Suite, version 2.0 newspapers can completely manage advertiser campaigns as projects and track the end-to-end effectiveness of marketing customer acquisition marketing programs."
Some of the new features include:
Project Management
Advertising campaigns involve multiple distributed team members from different functions all contributing to an advertising launch on a specific date. All the details must align perfectly. Managing these micro-projects efficiently from order receipt to order fulfillment will increase customer satisfaction and streamline the time and attention required from sales personnel to successfully and predictably launch customer advertising campaigns.
Marketing Campaigns
Marketing campaigns are integrated with Relationals CRM. You can contact any or all of your advertisers with special promotions or offers, or you can target specific groups of advertisers by purchase history, SIC codes, geographic location, or any other attribute. You can create email campaigns and measure the effectiveness of your communications with your advertisers. You can also import leads lists from online databases, business systems or previously purchased lead lists and create campaigns targeting the members of those lists.
Rich Text Editor
It's so natural to use bold or italic or underline in written communication. You should also be able to communicate with the tools you're use to that make a good impression.
Spell Checking
You can now spell check your emails or templates before sending to verify that everything is correct. This is a natural and much need feature to avoid embarassing and common typos or misspellings.
Automatic File Uploads
Sending a file to a client through Relationals CRM is faster than ever before. Simply select a file from your hard drive as an attachment. When you send the email the attachment is associated with the customer information so it's always accessible and the file is automatically added to the document repository. You can attach and archive in one easy step.
About Relationals, Inc.
Relationals is a recognized leader in on demand CRM solutions for sales, marketing and customer service. Relationals Customer Relationship Management (CRM) solutions, products and services strengthen customer relationships, improve customer satisfaction and reduce costs by streamlining the process of attracting, retaining, and servicing customers. Relationals is the most easy-to-use, feature-rich and cost effective CRM solution in the market. Relationals customers include newspapers from E.W Scripps, Knight Ridder, Lee Publications, McClatchy, Hearst Communications and ANG Newspapers.
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