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Management Team

Relationals was founded by Silicon Valley technology veterans. The team has background and experience in creating some of the best known enterprise software brands.

Pankaj Malviya - CEO, CTO & Founder

Pankaj has over 13 years of experience in enterprise software product design, development, and implementation of business-critical customer service solutions for Fortune 500 companies including Citicorp, HP, and Veritas. Pankaj was the Engineering Manager and Software Architect with Internet Security start-up - Internet Devices, a breakthrough Silicon Valley startup focused on Web-based centralized data policy management that was later acquired by Alcatel for $180 Million. Most recently, he was the Software Architect at Jareva Technologies, a leader in developing IT automation software. Jareva was purchased by Veritas software for $63 Million.

Prior to this, Pankaj was the key architect at HP. He led a large team in designing and implementing CRM for HP Home Products Division. The solution was successfully implemented across US, EMEA, Australia and Pacific continents. Later, the expertise gathered during HP implementations, laid the foundation of Relationals to provide a flexible and scalable On Demand CRM platform for integrating customer information and automating sales processes.

Pankaj has 5 pending patents in network security. He holds a degree in Computer Science from G.S. Institute of Technology and Science, India.

Rick McEachern - Chairman

Rick is a senior executive and entrepreneur that brings over 20 years of Silicon Valley experience, including all aspects of strategic marketing, business development, product management, channel development, communications and branding. Rick is currently CMO at Nationwide Exchange Services and Chairman at Relationals. Prior to NES, Rick was Chief Marketing Officer at Cendura (acquired by Computer Associates), Chief Marketing Officer of Jareva Technologies (acquired by Veritas), and President and Chief Operating Officer at Exclaim Technologies. Rick also served in a variety of marketing and product management roles at Apple computer for over 11 years. Rick holds a BA and MBA from Baylor University.

Robin Smith - VP Customer Relations

Robin was most recently the Director of CRM for Gannett, Co. His consultative best-practice experience and ability to evangelize to corporate and regional executives and sales teams will be an invaluable resource for Relationals customers that are looking for every advantage to improve their operational processes. In 1994, Smith joined Gannett Co. as a consultant and became Director of CRM in 2005. Smith was instrumental in the development and implementation of several technology initiatives across the company. In particular, he played a pivotal role in establishing CRM standards at Gannett across over 50 daily newspaper properties.

A native of Ironton, Ohio, Robin is a graduate of the University of Maryland. Prior to Gannett, he spent 16 years in the United States Air Force serving in various functions around the world.

Uday Shanmugam – Director of Engineering

Uday has over 14 years of enterprise software development and design experience in security technologies, network management, embedded systems, banking applications, CRM and transaction processing middleware. He has held senior engineering and software architecture positions in the Security Technologies group at Avaya where he provided lead technical customer relations for Merrill Lynch and Morgan Stanley. Uday was also Engineering Manager with Internet security start-up Internet Devices, a breakthrough venture focused on Web-based centralized data policy management that was later acquired by Alcatel for $180M. Uday has held consulting positions with iFlex focused on large-scale banking applications, banking CRM and transaction processing middleware, whose key customers included Citibank. iFlex was acquired by Oracle for $909M.

Uday holds four patents in the areas of policy based network architecture, database synchronization and high availability processing. He has a BS in Computer Science and Engineering, Pondicherry University, India and an MBA in Finance and Systems, Bharathidasan Institute of Management, India

Derek Cheng – Director of Marketing

For over 15 years, Derek has filled multiple marketing and communication roles within some of the Silicon Valley's most innovative companies including Blazent (combiner of asset management with web-based business intelligence), Cendura (web-based configuration management productivity tools - acq. by CA), Silicon Gaming (Hollywood production-level video slot machines - acq. by IGT), and Symbol Technologies (WiFi data terminals and networking infrastructure - acq. by Motorola). Derek has also provided the gamut of consulting and marketing creative services for a broad range of clients including large enterprises like IBM and Sun Microsystems to smaller organizations like the Pacific Vascular Research Foundation.

Most recently at Blazent, Derek's role as the Senior Product Marketing Manager was instrumental in executing marketing and sales support activities that helped grow the business around large, multi-level initiatives to IT service management accounts within EDS and IBM. The results were the most profitable consecutive years ever. Prior to Blazent, Derek helped develop a sales pipeline of Global 2000 businesses for Cendura using guerrilla-style lead generation and communication activities.

Derek holds a BA in English from San Jose State University.